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There are three types of people: advertisers, publishers, and clients. Regardless of where you fall on the spectrum, one thing is certain: we are all living in the video age. Video content is the most effective way to reach people, and video ads are a significant part of the industry right now. Video advertisements are effective. However, the question is how they 'work,' and what types of advertisements are most effective with today's audience. It should be noted that video content marketing and online video are now the primary sources of income for the majority of advertising firms.
Pre-roll, Mid-roll and Post-roll Ads
With great offers and promotions, you can create a mobile application for a large number of potential customers. To reap the benefits of mobile apps for business, make an irresistible offer and notify via an app. The goal is to reach out to a large number of customers with your offers via timely notifications and in-app pop-ups. Such push notifications are an excellent way to begin reaching out to the right people at the right time, and they are especially effective when done in style. Push notifications with emojis, for example, have nearly double the opening rate of those without.
Video ads can be placed within particular video content. They are mainly part of a company’s digital marketing strategy or marketing campaign. In today’s business world it’s safe to say that in-stream ads are the most frequently used ads. They are especially good for marketers when they wish to drive awareness and push customers a bit closer to the company and their brand. Another goal advertisers have is to inform consumers so they can learn more about their products and services. Such goals can be achieved with in-stream video ads.
Today, online video advertising is distinguished into three basic types:
These in-stream ads are typically sold on a cost-per-click (CPC) basis. Pre-roll ads, for example, can be purchased directly or programmatically, which is a common occurrence in today's digital advertising ventures.
Recent video marketing research yielded some truly fascinating results. For example, 82% of registered Twitter users will undoubtedly watch video content on Twitter. There are more startling statistics. YouTube, the public video service, has an insanely large user base — a staggering one billion people are currently using the video platform. That's nearly a third of all Internet users, believe it or not. Furthermore, we know that over 500 million hours of videos are watched on YouTube every day. All of these are general statistics that show how prevalent videos are in modern society.
Why do advertising companies use video as a method of ad delivery should be the question. One important piece of information is that 87 percent of online marketers use video content as part of their digital marketing strategies. And you may be wondering why. At this point in the video industry, consumer behaviour speaks for itself. In fact, 90 percent of consumers say product videos help them make a purchasing decision.
If the modern business scene were a religion, video content would be the Bible, and influencers would be the preachers. Many companies have established a specific way of sending the message they want to send anywhere in the world through influencer marketing. Publishers and advertisers must reach their target audiences, and influencers are the quickest and most efficient way to do so.
Assume your company sells office chairs. To create an effective advertising campaign, you must focus on each product individually.
You want to promote or expose a specific chair, but it's a specific model — it's a chair specifically designed for people who spend a lot of time playing video games. Until now, your company primarily sold standard office chairs, but this is a new chair that you want to sell. Let's say the chair is a little more expensive, and you now need to target a specific audience that would be interested in a product like that. This is where influencers come into play.
That means you need people to promote your product; people who play video games themselves and people who know the market and already are a part of the gaming community. It doesn’t matter if this influencer is just a successful streamer or simply a really well-known Call of Duty player. What matters is that this person knows the audience and that the audience listens to what he has to say. If the audience respects the words of this influencer when he speaks about video games, chances are that the same audience will purchase the products that bear his or her stamp of approval. Hence, this is the right person to get to talk about your gaming chair.
So, from video ads and influencer marketing, what sort of steps can you take to ensure success in a world that’s so incredibly competitive? It’s easy. You take one step at a time. The main thing is to stay on top of your game and to utilize all the tools and means that are available to you. That’s why we are continuing our video advertising lessons.
